Demand Management
#2

1.The price elasticity of demand is determined by the availability of substitutes. For example, a product with few substitutes, such as luxury housing, should have a less elastic demand than a product with plenty of substitutes, such as middle-income housing. Similarly, the demand schedule for a submarket must be more price elastic than the demand schedule for the whole metropolitan area since there are many substitutes for the former (other sub-markets) but hardly any substitutes for the latter. To better understand this argument consider that most of the companies housed in a metropolitan area serve the local population and businesses. Thus, while these firms can move from one submarket to another submarket and still be able to serve their local clientele, they can not do so if they move to a different metropolitan area.


2.Why is the concept of the price elasticity of demand relevant for real estate analysis at the macro or micro level? At the macro level, it can help gauge the impact of changes in market prices or rents on demand and more specifically, on the amount of space and/or number of units demanded. At the micro level, it can help investors and developers assess the impact of price increases on revenues.


3.Developers and investors would always prefer to face inelastic project demands because if prices/rents increase, revenues increase as well, as demand/absorption does not decrease enough to eliminate the gains from rent increases.


4.The exogenous drivers of the demand for real estate can be classified into the following four categories:

  1. Market Size (Population, Employment)
  2. Income/Wealth
  3. Prices of Substitutes
  4. Interest Rates 

Manish Jain Luhadia 
B.Arch (hons.), M.Plan
Email: manish@frontdesk.co.in
Tel: +91 141 6693948
Reply


Messages In This Thread
Demand Management - by Manish Jain - 11-11-2018, 06:46 AM
RE: Demand Management - by Manish Jain - 11-11-2018, 07:06 AM

Forum Jump:


Users browsing this thread: 1 Guest(s)