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How to bring in new architectural business
The plight of successful architects is the inevitable transition away from the practice of architecture to the business of architecture.

The 'dis-ease' that sets in when confronted with the new responsibility for bringing in revenue stems from a lack of knowledge around what it takes to bring in business. 

3 key ways to influence your success rate at generating new business.

1. Create a Systematic Approach to Determine Which Relationships to Cultivate

2. Understand the Client's Psychology When Moving Through the Selection Cycle

3. Learn a Comfortable Posture That Eliminates "Selling" and Encourages "Helping"

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