Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
logo types & design
#1
All logos are built out of typography, shapes and/or images, and typically fit into one of these six standard logo types. 
Each will give your brand or business a different feel. 
These six types can also be combined with one another to create even more unique logos.

Abstract mark

An abstract mark is a logo that uses the emotive qualities of color and form to convey your brand. Instead of being a recognizable image like an apple or a chicken, abstract marks use shapes to represent your business.

[Image: attachment.php?aid=391]
Emblem
Emblem logos uses frames and shapes to enclose the company or organization name. Think badges, seals and crests.

[Image: attachment.php?aid=392]

Lettermark
Lettermark logos feature one or more stylized letters (for example, a company’s initials) to identify the brand. Famous lettermark logos include those for IBM, CNN, HP and HBO.
[Image: attachment.php?aid=393]

Pictorial mark or symbol

Pictorial marks and symbols are non-abstract, visual icons that represent your company name or service. You can see this with the Apple logo, the Twitter bird and the Target bullseye.

Mascot
Mascot logos rely on a character or brand spokesperson to represent a business. Famous mascots include Colonel Sanders, the Kool-Aid Man and Mr. Peanut.

Wordmark
A wordmark relies on custom typographic treatment of text to illustrate a brand. Think VISA, Google or Coca-Cola.


Attached Files Thumbnail(s)
           
Manish Jain Luhadia 
B.Arch (hons.), M.Plan
Email: manish@frontdesk.co.in
Tel: +91 141 2743536 

Reply


Forum Jump:


Users browsing this thread: 2 Guest(s)