purism
#1

A movement in French painting advocating an art of clarity and objectivity in tune with the machine age.

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#2

Purism founders were Amedée Ozenfant and Le Corbusier, who met in Paris in 1918, and it flourished from then until 1925.

Both protagonists seemed to realize that it represented something of a dead end pictorially and moved on to much looser styles. Its main sequel is to be found in the architectural theories and achievements of Le Corbusier

As George Heard Hamilton writes, ‘Purism did encourage a serious look at the products and the methods of producing objects in modern times … Whenever we admire the simple contour or refined shape of an article of daily use, we share in the Purist aesthetic.

In collaboration with the artist Amédée Ozenfant, Le Corbusier developed a new theory called Purism where architecture would be as efficient as a factory assembly line. The code of purist rules would be to refine and simplify design, dispensing with ornamentation. Many of his ideas were documented in his book "Towards a New Architecture", his radical ideas at the time, still continues to be one of the best-selling architecture books of all time. He called his private homes “machines to be lived in” and their importance was based on a balance of aesthetics, the mental and social well being of humans, light, air and harmony.  Designed furniture that was lines are clean, straight and precise.

The Golden Ratio was the ideal shape, and that is reflected in their work.
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